With a substantial user reach, the opportunities are boundless
Douyin 抖音
Douyin is China's leading destination for short-form videos and is committed to empowering people to capture and present creativity, knowledge, and moments that matter in their everyday life. Anyone can be a creator on Douyin, and brands are empowered to jump in with native, resonating content that drives engagement and action. Douyin has evolved into a super platform beyond short video, now incorporating Livestream, e-commerce, mid-video, and more.
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Full Spectrum of ContentCover all content formats—including infographics, videos of all lengths, and live-streaming.
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How can early education institutions achieve breakthroughs in both leads and GMV through Chinese Douyin lead promotion?
With the advancement of society and the evolution of family education concepts, the parent-child early education market has become a major focus for parents. In such a highly competitive market, early education and childcare institutions need to continuously explore and innovate to attract more families and improve service quality, thereby achieving breakthroughs in performance. Xiamen’s Youmeng Koala Childcare Service Co., Ltd., with its unique educational philosophy and advanced operational model, has become one of the largest childcare service groups in the region. This article explores how Youmeng Koala achieved dual growth in leads and GMV through massive local promotion strategies, standing out in a competitive market. Uniqueness in Educational Philosophy and Operational Model Youmeng Koala centers its approach on the Montessori teaching system, combined with an immersive bilingual environment and small-class teaching, emphasizing high-quality education and management. The company holds childcare service qualifications issued by the Health Commission and employs several experienced, professionally certified Montessori teachers, ensuring educational quality while providing reliable childcare services. Strategy Using Massive Local Promotion for Leads Youmeng Koala achieved significant market breakthroughs and enhanced brand...
How effective is live streaming promotion in the maternal and infant industry on Chinese Douyin?
With the noticeable shift in consumer habits towards online platforms, interest-based e-commerce platforms like Douyin (China’s TikTok) are playing an increasingly prominent role in the maternal and child care industry. During the 2023 618 Grand Promotion, numerous maternal and child brands achieved remarkable growth on Douyin through clever marketing strategies and the integration of brand building and sales conversion. This article delves into several success cases and analyzes the effectiveness of Douyin live streaming in promoting the maternal and child care sector. Integration of Brand and Performance Drives Business and Visibility: The Success of Bademe German maternal and infant skincare brand Bademe collaborated with several well-known maternal and child influencers for live streaming promotions during the 618 period. They fully leveraged Douyin's FeedLive platform and live stream heating tools, alongside a multi-product linked投放 strategy via Qianchuan, to achieve significant growth in both traffic and sales. Their tactics included: Pre-launch Hype and Efficient Content Delivery: Multiple预热 videos were released in advance to build anticipation among followers. The live stream content was closely aligned with these videos, maintaining continuous user engagement. Combined...
How does Chinese Douyin's feed e-commerce promotion assist brand conversion?
During major shopping festivals, precise traffic is crucial for driving business growth for brands. In a highly competitive market environment, it’s not only essential to actively pursue high-quality traffic but also to effectively convert this traffic into tangible audience value, thereby achieving steady business growth. Yong Yi: Closed-Loop Information Flow Directs to Product Pages, Unlocking Traffic Synergy During major promotions, Douyin Ads’ brand advertising significantly upgraded its e-commerce recommendation feed, particularly through innovative use of magnetic sticker formats aimed at enhancing exposure and user interaction rates. Home furnishing brand Yong Yi, promoting its new "Back Support Chair," leveraged e-commerce recommendation feeds combined with product magnetic stickers to highlight the product’s unique selling points and factory credibility, while also promoting an upcoming live-stream event. Creative Application and Results: Yong Yi skillfully utilized various magnetic sticker card interactive formats to capture user attention and boost engagement and purchase decisions. Through precise targeting and personalized delivery, Yong Yi achieved a CTR 28% higher than the industry average, with a 7-day long-term ROI 80% higher than the industry average. This innovative strategy not only...
Chinese Douyin live broadcast promotion helps catering stores achieve live broadcast GMV exceeding 10 million!
Douyin livestreaming has become a powerful promotional tool in today’s food and beverage industry. For brands like Liangliang Steamed Lobster, it is not just a marketing channel—it’s a vital bridge connecting consumers and the brand. Through clever marketing strategies and meticulous operations, Liangliang Steamed Lobster successfully achieved over RMB 10 million in GMV via Douyin livestreaming, along with more than 5 million total impressions and an astounding 15,000 orders. Below, we take an in-depth look at how Liangliang Steamed Lobster leveraged Douyin live broadcast to enhance brand influence and market share from multiple angles. Diverse Livestream Themes Create a Rich Viewing Experience Liangliang Steamed Lobster’s livestreams were not mere product displays—they were carefully curated visual and sensory experiences. To attract viewers from different backgrounds and interests, the brand designed three distinctive livestream settings on the 55th-floor rooftop of Wuhan World Trade Tower: campus, gathering, and band. The campus theme attracted younger audiences with a fresh and youthful vibe, the gathering theme recreated the joy of social meals, and the band theme combined food with music, offering a unique cultural experience....
How can local businesses leverage Chinese Douyin live streaming, short video promotion, search, and lead promotion?
Massive Local Push, as a local business marketing tool, offers diverse advertising capabilities, providing comprehensive support for businesses to achieve precision marketing on the Douyin platform. From live streaming to short videos, as well as search and lead generation, businesses can choose different modules based on their specific needs to maximize marketing effectiveness. Live Stream Advertising: The Perfect Blend of Talent, Timing, and Setting Live streaming has become one of the key methods for local businesses to attract traffic and boost sales. During live streams, in addition to the appeal of the products, the host’s charisma and the live broadcast room's environment and setup are crucial. To increase GMV through live streaming, businesses should focus on the following: Improve live broadcast room conversion rates: Conversion rates directly impact sales performance, so optimizing the live broadcast room layout, product displays, and host interaction is essential. Choose the right timing and rhythm: Different time slots attract different audience demographics. Businesses should select live streaming times based on their target customers. Hosting live events during holidays or special occasions can also effectively boost...
Chinese Douyin Lead Promotion Case: Daily Orders Increased by 120% Month-on-Month
Case Study: How Woodpecker Home Maintenance Mastered Douyin Advertising for Growth Background Woodpecker Home Maintenance (“Woodpecker”) is a leading home appliance repair and cleaning service provider in China, operating in over 2,200 cities with a direct team of 100,000+ engineers. Historically, Woodpecker relied heavily on traditional advertising channels like elevators, residential buildings, and high-speed rail. However, facing rising customer acquisition costs, intensified competition, and declining conversion rates, Woodpecker needed to innovate its marketing strategy to find new growth avenues. Embracing Digital Transformation To break through these marketing bottlenecks, Woodpecker partnered with Giant Ocean's Local Push platform, leveraging its [Lead Generation] advertising capability to shift from traditional methods to data-driven digital marketing. This strategic move towards sophisticated Douyin Advertising involved deep optimization and innovation while retaining core aspects of their existing lead conversion model. A Multi-Dimensional Upgrade Strategy Woodpecker implemented a comprehensive upgrade strategy in collaboration with Giant Ocean's Local Push, utilizing multi-POI (Point of Interest) + multi-SKU (Stock Keeping Unit) tactics under a unified brand visual system. This approach allowed each service location to showcase over 10 SKUs, diversifying offerings...
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