With a substantial user reach, the opportunities are boundless
Douyin 抖音
Douyin is China's leading destination for short-form videos and is committed to empowering people to capture and present creativity, knowledge, and moments that matter in their everyday life. Anyone can be a creator on Douyin, and brands are empowered to jump in with native, resonating content that drives engagement and action. Douyin has evolved into a super platform beyond short video, now incorporating Livestream, e-commerce, mid-video, and more.
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Full Spectrum of ContentCover all content formats—including infographics, videos of all lengths, and live-streaming.
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One-Stop ServicesOffer one-stop marketing services that encompass exposure, traffic attraction, deep conversion, and even more.
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Chinese Douyin E-commerce: GMV of new products exceeds 100 million yuan in 15 minutes
For a long time, brands have been exploring ways to avoid new product failures and increase the success rate of "breaking through"—a common pain point in the industry. During the product launch phase, low seeding efficiency and imprecise traffic often make it difficult to capture consumer attention. In the explosive growth stage, the lack of refined operational methods hinders the ability to attract high-quality traffic and improve conversion rates effectively. However, some brands have successfully cracked the code to launching hit products on Douyin E-commerce: WonderLab focused on new product gift sets, generating over RMB 15 million in GMV for its new items; Xiaomi achieved over RMB 100 million in GMV within just 15 minutes during its new product launch event; Disney boosted sales of new products by 478% year-on-year during its anniversary campaign; Bosideng, through an interactive live session with celebrity Yang Zi, saw search GMV surge by 3590.6% month-on-month. Douyin E-commerce has compiled these success stories and introduced a practical four-step methodology: "Pre-launch Buzz, Launch Accelerator, Seeding Hooks, and Full-domain Activation." This approach offers brands a clear "instruction...
Chinese Douyin Store Promotion: Huge Local Promotion "Search Ads" Launched!
On Douyin, short-form videos, live streaming, and search have become the three core engines driving business growth for merchants. Among these, douyin search ads, as a newly launched product, offer businesses a more comprehensive way to enhance their operational capabilities. This powerful tool helps merchants fully leverage platform traffic to achieve diverse marketing objectives, such as increasing foot traffic to physical stores, boosting voucher sales, growing their Douyin account follower base, and driving viewership for live streams. The operational logic of Douyin Ads search function is sophisticated. After a merchant places an ad through the巨量本地推 (Massive Local Push) platform, the system evaluates the ad against vast available inventory. It estimates click-through rate (CTR) and conversion rate (CVR) based on the merchant's bid. These factors, combined with the ad's relevance to the search query, contribute to an eCPM calculation used in the final ranking. This process ensures merchants acquire search traffic with high precision. For local service businesses, the value of integrating Douyin search ads into their overall strategy is significant and threefold: Firstly, this Douyin Advertising solution supports multiple marketing...
How to run ads on Chinese Douyin to get traffic and successfully sell products?
As one of the most popular short-video platforms, Douyin offers businesses a vast market opportunity. Leveraging the platform's advertising system, Douyin Ads, through its dedicated advertising platform JuLiang QianChuan, allows brands to quickly gain traffic and drive successful product sales. Here's a detailed guide to get started: Account Setup and Funding Work with a reputable China advertising agency to open an account. An experienced partner ensures security, compliance, and professional support. Once your account is set up, fund it through secure payment channels. It's advisable to start with a small test budget to better understand the performance of your Douyin Advertising campaigns. Leverage Both Short-Video and Live Streaming Develop an integrated content strategy based on your product and target audience. Short videos are great for capturing attention quickly, while live streams offer real-time engagement. Use the ad management platform to accurately target audiences by location, gender, age, and more, ensuring your content reaches the right users and increases conversion rates. Create engaging content: produce eye-catching short videos that highlight product features, and plan interactive live streams to encourage user participation....
Chinese Douyin Feed Ads Placement Strategy
In today’s digital age, advertising has become an indispensable tool for brands looking to capture user attention and drive growth. ByteDance’s advertising platform, Ocean Engine, is drawing increasing attention from businesses worldwide due to its powerful data support and proven advertising effectiveness. As a core component of the platform, Douyin Ads—particularly in-feed advertising—has become a major focus for marketers. In this article, we explore key strategies for effective Douyin Advertising, helping brands leverage this dynamic platform for precise and impactful outreach. 1. Douyin In-Feed Ad Formats: Capturing User Attention in Seconds As a leading short-video social app, Douyin attracts billions of users with its engaging and entertaining content. In-feed ads have emerged as a powerful tool for brand promotion. There are three primary ad formats: native video ads, banner ads, and rewarded video ads. Native video ads blend seamlessly into users’ video feeds, making them more natural and less intrusive. Banner ads deliver concise yet visually striking messages directly on user pages. Rewarded video ads offer virtual incentives to encourage user interaction, thereby increasing exposure. Selecting the right ad format...
Internet Advertising Tips: Chinese Douyin Advertising Strategy
With the rise of social media, Douyin (China's TikTok) has become one of the most popular short-video platforms, attracting hundreds of millions of users. For businesses, leveraging Douyin Ads is an effective way to promote their brand and capture audience attention. In this article, we will provide a comprehensive guide to advertising on Douyin, covering its platform, ad formats, and pricing models. 1. Introduction to the Douyin Advertising Platform Douyin and its advertising platform, Ocean Engine, are both products under ByteDance. Douyin is a short-video sharing app, while Ocean Engine is the official ad platform that enables advertisers to place ads across ByteDance’s apps, including Douyin. Through Ocean Engine, brands can display ad content to achieve their marketing and promotion goals. 2. Douyin Advertising Formats Douyin offers a variety of ad formats to suit different marketing objectives. Here are some of the most common ones: Incentivized Video Ads: Users receive rewards for watching ads. Ideal for boosting engagement and retention. Native Video Ads: These ads blend seamlessly into users’ personalized video feeds, offering a natural viewing experience. Brand Zone: A...
How exactly does Douyin live streaming advertising work?
Douyin live streaming is an effective way to promote products or services on the Douyin platform. It attracts a large number of users through live interactions, increasing brand exposure and driving product sales. When executing a Douyin live streaming campaign, several key steps and strategies should be considered. Below is a detailed guide on how to run a successful live stream promotion on Douyin. 1. Understand the Douyin Platform Before getting started, it’s essential to fully understand the characteristics and user base of Douyin. As a short-video-focused social platform, Douyin’s live feature enables real-time interaction with viewers. Understanding user interests, preferences, and behavior patterns will help in crafting more effective advertising strategies. 2. Set Clear Objectives When planning a live stream campaign, defining clear goals is crucial. Is the aim to increase brand awareness, enhance product visibility, or drive direct sales? Clear objectives make it easier to measure performance and adjust strategies to better meet expectations. 3. Choose the Right Live Format Douyin offers various live streaming formats, including solo broadcasts, collaborative streams, and celebrity-hosted livestreams. Select the format that...
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